Recently Keiichi Matsuda created a video called “HYPER-REALITY” that depicts a “provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.” We were intrigued that this video was called Hyper-Reality since it represents more of an augmented reality… on steroids. It’s an interesting concept that is overwhelming to imagine living in. Ads popping up everywhere seems incredibly obnoxious and it feels like the sensory overload would be exhausting.
It is depressing to watch this woman live such an isolated life where she consults Google with the biggest question of all time, who am I? And considers resetting her identity.
Matsuda asks the important question of whether becoming so fully immersed in a world of technology is worth the loss of our humanity.
Watch Matsuda’s video below and let us know what you think.
Hyper-Reality at THE VOID is much more than augmentations of reality being laid over the real world. We create experiences by combining physical sets, real-time interactive effects, and virtual reality. As Curtis Hickman, Chief Creative Officer at THE VOID put it, “We’re taking the virtual world and enhancing it with reality.”
While our adventures can be experienced alone, they are best enjoyed in pairs or small groups. Our goal is to create unforgettable memories for friends and family. With the help of expert storytellers, the experiences are designed to drive emotion and curiosity. While there are real-time interactive effects and virtual reality at play, there is no question about who you are.
We are confident that THE VOID’s Hyper-Reality will be a positive contribution to the virtual reality and entertainment spaces.