Virtual reality is taking the world by storm.
With the public release of the Oculus Rift, HTC Vive, and announcements of more virtual reality tech on it’s way, the VR industry is just getting started. As users strap on head mounted displays, their visual and aural senses are stimulated, making for a unique and sometimes disorienting experience. In June 2015, CSS Insight published a report that projected that the virtual reality industry would be worth more than $4 billion by 2018.
Where does THE VOID fit into the picture? Is it VR, or is it something else?
At THE VOID we create hyper-reality experiences by combining physical sets, real-time interactive effects, and virtual reality. Rather than watching the story of a movie unfold, guests are able to live within the story.
Using our proprietary hyper-reality, we equip visitors with haptic vests as we place them on a full stage built specifically for the experience. Guests can now interact and engage with the physical environment through the lenses of a digital world.
“In our Hyper-Reality experiences we map virtual worlds over physical spaces. We’re taking the virtual world and enhancing it with reality,” said Curtis Hickman, Chief Creative Officer at THE VOID.
After beta testers have gone through one of our experiences, we often ask them if they’ve ever experienced anything similar (and especially those experienced with VR.) The answer is always the same; they’ve never experienced anything quite like THE VOID.
As Wired noted, “The most intense and complete sense of subconscious presence that I experienced occurred with a system called The Void.”